Why Analytics Are So Important   With SEO the most important thing to track is performance. Of course the bank account (& its growth rate) is a high level tracking mechanism, but it is the result of the combination of many ideas & efforts, the combination of multiple marketing strategies & traffic streams. To dig [...]

Google’s acquisition of Motorola Mobility this week was primarily driven by the internet giant’s need to acquire a patent and intellectual property portfolio to protect the Android ecosystem. The move strengthens Google and Android against the rising tide of patent litigation that many technology firms now face.   The deal brings Google Motorola Mobility’s extensive [...]

Google+ Brand Pages 4 Reasons It Try’s to be better Than Facebook’s     Converting Facebook’s 750 million active users to Google+ will be a long, difficult battle for the search giant. But converting brands to Google+ will be much easier if Google+ is able to solve advertisers’ biggest problems with Facebook — such as [...]