Social Media and 3 steps to Improve your SEO   There’s no doubt now that your social media presence influences your rankings within the search engine results pages.  However, what are up for debate are the specific mechanisms by which social media signals influence your site’s SEO. In lieu of a definitive answer from Google (which we’re [...]

6 Ways to Create Content Your Readers Will Share   The holy grail of social media is not “Likes” or follows, but shares. And reTweet, too. After all, a “Like” or follow is specific to one person. A share or reTweet gets you exposed to even more people. How many? Well, if you consider that the [...]

Facebook’s Default Landing Page Is Going Away On Timeline. Now What? As Facebook Pages are converted to the new Timeline format, you may be worried about the impact this change will have on your Facebook marketing. In particular, as of March 30, the ability to set a default landing page or “welcome tab” is going away. [...]

Creating Brilliant Facebook Brand Pages   If you take a look around, you can easily spot several well known brands that have a strong social media presence. A search query for a brand often shows up the brand’s website and the Facebook page. Such is the power of social media! While most brands may be [...]

Pinterest Strategies Platform for Non-Profit Organizations   With an unlimited scope for displaying visual content, Pinterest is a great platform for Non-Profit organizations who want to attract attention to their cause and find individuals who share their interest. Promoting a non-profit organization can often become a daunting task as it becomes difficult to capture the [...]

Google Webmaster Tools Revamps Crawl Errors, But Is It For The Better? Crawl errors is one of the most popular features in Webmaster Tools, and today we’re rolling out some very significant enhancements that will make it even more useful. We now detect and report many new types of errors. To help make sense of [...]

How Does Google AdWords Work?   Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that.   A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that [...]