How to Use Video to Market Your Business   The average Internet user watches an astounding 186 videos a month, according to comScore Inc., a global digital market measurement service. This includes news and entertainment clips, personal videos, and advertising videos gone viral — you name it. Video engages people in a way that photos [...]

How to Improve the Visibility of Your Marketing Videos   Marketing videos are slowly becoming an integral part of every business’ online marketing strategy. With text starting to become out of style, and rich content very much in, it’s a smart way to engage your audience and be found online. While YouTube star Dollar Shave [...]

How to Strategically Dominate the Facebook News Feed   Getting someone to click “Like” on your Facebook Page is only the first step toward building a thriving community—because few (if any) of your fans will return to your Page by typing in its URL. Instead, it’s up to you to engage them with timely and [...]

Using Content to Engage Users on Google Plus Google Plus is the latest buzz word in the world of marketing and it comes as no surprise that marketers are looking for a way to ensure that brand remains at the top and gains utmost popularity. With the launch of Google Plus for Brands, marketers have [...]

STEVE JOBS 1955-2011 Steve Jobs was the Thomas Edison of our time. Just as the light bulb changed the way we looked at things so did the innovations that Steve imagined and produced. He was of the world’s greatest marketers. We will miss him.   In his own words he expresses his philosophy of death [...]

SEO FOR MOBILE PHONES The precedence of mobile search has become quite noticeable over the years, especially since every other person in this world now uses a Smartphone. As internet usage on smart phones increases exponentially by the day, tech analysts have come to understand the need to push SEO for mobile phones. Although this [...]

Why Analytics Are So Important   With SEO the most important thing to track is performance. Of course the bank account (& its growth rate) is a high level tracking mechanism, but it is the result of the combination of many ideas & efforts, the combination of multiple marketing strategies & traffic streams. To dig [...]

Google’s acquisition of Motorola Mobility this week was primarily driven by the internet giant’s need to acquire a patent and intellectual property portfolio to protect the Android ecosystem. The move strengthens Google and Android against the rising tide of patent litigation that many technology firms now face.   The deal brings Google Motorola Mobility’s extensive [...]

Google+ Brand Pages 4 Reasons It Try’s to be better Than Facebook’s     Converting Facebook’s 750 million active users to Google+ will be a long, difficult battle for the search giant. But converting brands to Google+ will be much easier if Google+ is able to solve advertisers’ biggest problems with Facebook — such as [...]

Believe it or not, there is more to social media than just following people, rounding up fans or, more recently, “circling” people! As a brand manager your job does not stop once you reach your target of fans or the number of people you need in your circle. With Google coming up with brand-specific Google [...]