SOCIAL MEDIA LANDSCAPE
Social Media Marketing 2013 – Build a loyal community and the rest follows.
2013 is the year SCE will heavily invest in Social Media.
Here’s a guide to help you understand how best to
Leverage Major Social Media sites. Click the Image Below
for a more detailed info graphic.
Click image above to see full PDF of the Social Media Landscape
Premium Facebook page Management Services
SEO Consulting Expert is pleased to present our newest social media service, that gives your business a competitive edge on Face Book. Premium Facebook page management services. Our newest product offering gives your business a competitive edge on Facebook. From professional designed fan pages with revenue-oriented content to seeding your fan page with up to 10,000 new US fans, SEO Consulting Experts offers our Facebook services to fit every industry and marketing budget.
Here’s our Social Media overview…
FACEBOOK STRATEGIC PLANNING
Establish your Social Media Presence
It all starts here. We take care of setting up your presence on the social networks that will benefit your business the most. Options include Facebook, Twitter, LinkedIn, Foursquare and many others.
Develop an Engagement Strategy
Put our expertise to work for you. We have years of experience in growing internet audiences by entertaining and educating customers. We plan a strategy that will not just bring in fans, but will also generate real leads and build brand loyalty.
COMMUNITY MODERATION
Engage Customers
Social networking isn’t just about talking. It’s about listening. We will monitor social networks for user-generated content that needs attention and respond or forward it to the appropriate person at your company for resolution. Our tracking software allows us to track issue resolution and response time.
Monitor Content
We will also filter for any inappropriate or damaging content and remove it in a timely fashion.
CONTENT PUBLICATION
Publish Fresh Engaging Content
Making the most of social media requires regular activity. We do that for you so you can focus on running your business.
Develop Custom Campaigns
Take your Facebook page to another level of professionalism. Our Facebook applications greatly enhance the look of your site and add another level of interactivity for your customers. Run polls, add coupons, and embed your web content directly into your Facebook page for easy access. Our developers can make it happen.
ANALYTICS
Track Success and Customer Data
Gather business intelligence by tracking the effectiveness of individual campaign elements. Track what customers like, share, and re-tweet. Sort results by demographic information.
Custom Reporting
Results are tabulated and analyzed by our team and sent to you on a monthly basis.
Two platforms…
Additional platforms on top of the two platforms… We can discuss
As for the Google+ program:
Search has gone social… The top impact to search is now social media.
Google+ Local is a new social media network
Quality results will come to the top
Google+ Content Marketing
If you think Google+ is just for social networking, think again. According to content marketing experts, Google+ is the next best thing since Rss feeds when it comes to sharing information. This is good news for industries like real estate or medicine that rely upon complex information for marketing purposes but exactly how does it work?
Growing Via Google+
Google+ is currently one of the fastest growing traffic drivers on the Internet with rich features that allow marketing experts to build a robust brand image yet connect directly with a highly targeted audience via Google Circles. In fact, 6 out of 10 marketing companies are expected to spend MORE on content marketing thanks to the ability to generate niche content and reach highly segmented audience targets. With Google+ expanding to over 20 million users within weeks, it’s one of the fastest growing social media sites ever to hit the Internet; but remember, to use it, you must join!
Nuanced Campaigns
They key is the ability to use nuanced circles and achieve an emotional connection with clients and consumers. It’s no longer sufficient to create a brand with followers; clients want communities that understand the product or service in which to interact. According to a recent study conducted by WARC.com
- 31% use social media to research goods.
- Over 30% use it primarily as a tool to stay in communication with friend or family.
- Just fewer than 10% use it to read feedback on their blogs.
Google+ provides the perfect platform to accomplish this plus more. Now it’s possible to segment your contacts in a method that makes sense. For example, a real estate agent might segment investors versus first-time homebuyers by creating a highly targeted message for each rather than requiring each to slog through information that matters little to their personal situation.
Extensive Reach
The value of Google+ resides not only in the social media network but the integration of Google+ with the entire Google network; Google+ was built to share content…a fact often overlooked with the early comparisons to Facebook or other social media sites. However, the fact remains, Google+ utilizes the share function in a more robust method than Twitter yet with the full access of social interaction afforded by Facebook. Combined with the broadest possible reach, it’s a win-win situation for content marketing experts, social media consulting and social media agencies.
SEO
The Google search engine rewards sharing of information – especially that contained on Google+ circles or other forms of interactive sharing via social media. Twitter re-tweets have long been recognized as a method of increasing ratings. The same applies to Google+ Circles. In fact, by integrating with other rich media methods and resources, the ability to utilize SEO has just grown exponentially while simultaneously reaching an ever more targeted population.
COMPANY FACEBOOK and TWITTER PAGE DESIGN SERVICE PACKAGES
Take a look at our special packages, we offer all of them with the same high quality; choose the one that best fits your needs and then order. We will then contact you back for more details and specifics. Each package takes your fan page to another level. Be sure to check our portfolio to see examples of the powerful reveal option (which is a teaser page and a new page is revealed once liked). It’s very powerful for getting customers along with email opt-in. You can also select additional items a-la-cart.
LIVE Facebook custom design Clients Samples
https://www.facebook.com/pages/VikkiNBCLA/128200940567204
https://www.facebook.com/HenriGirlBoutique
http://www.facebook.com/NewportLandingWhaleWatching
https://www.facebook.com/pages/FYI-Direct/233431420022939?sk=app_208412272531040
https://www.facebook.com/pages/CS-Heinz/160267967373502?sk=app_320249501337865
https://www.facebook.com/KeywordSearchPros?sk=app_333866489964065
View our SEO WEB SITE TUNE UP for you site $750.00 (Click the link below)
http://www.seoconsultingexpert.com/services/seo
Facebook relies on only one number to determine who to display in its search results; the number of fans a page has. If your business has been struggling to maintain a significant social media presence, do not delay in contacting us!
Social Media Campaign Monitoring:
We look at the first 30 to 60 days of work bringing in the 10,000 fans to your Facebook account and how these are converting to actual paying customers. We evaluate the effectiveness of this campaign and then move forward with bringing in more Fans (NOTE: This will incur additional campaign costs to be discussed in real time, billed and paid for and then implemented)
Information about your products and services is being shared today via social media. The question you have to ask is;
“Do I want to be a part of that conversation, and shift it to my advantage?”
Over 60% of U.S. companies engage in one form or another of social media , and the number is growing. There are a lot of reasons for this. Social media marketing campaigns:
- Boost your qualified online traffic
- Promote your brand positively
- Grow leads and sales with measurable ROI
- Build a loyal community for your company
But just creating social media accounts is not the answer. What matters is what you do with them, and that’s where SEO Consulting Expert’s social media optimization (SMO) services can help. Get plugged into thousands of Fans!
The Benefits of Having More Facebook Fans
Facebook has become more than a Social Network to keep up with friends; it has developed into much more. The marketing benefits for a new or established business are huge. With more than 800 million active users, it’s a great place to expose your brand and gain popularity, the best tool Facebook offer to achieve this are “Fan Pages”. You can post updates to your fan page and they will show up on almost every fan’s news-feed, so their friends will see it too, giving you the chance to get even more fans and followers.
When you use PPC or other paid advertising method, it can be very costly, but when using a fan page to communicate with your potential clients you don’t have to pay anything. When you have a good amount of fans, this can be very beneficial, a research made by SEO Consulting Expert that a Facebook fan is worth $3.60 or more!
The easiest way to get more fans fast is to buy Facebook fans, you will see an increase of sales and popularity with little effort and it will save you a lot of time. Buying fans is fairly cheap compared to traditional online advertising methods, and the potential benefits of having a fan page with a lot of fans are big but the cost is not.
What’s the value of a Facebook Fan? – A question we are asked every day. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. They clearly see the Return on Investment (ROI), and we want to help you understand some of the reasons why. So we developed the first-ever published Facebook fan valuation. According to our research a Facebook Page with 1 million fans is worth a minimum of $3.6 million in earned media annually. Honestly that’s just the tip of the iceberg as I’ll explain.
Let’s explore how we developed the Fan valuation.
SEO Consulting Expert manages over 15 million fans and sampled data across varying pages from digital entertainment to retail to B2B to CPG to publishers to quick serve restaurants—in order to determine a wall post impression to Fan ratio. In other words, how many impressions can a single wall post receive? To our surprise we learned the average was approximately 1:1 (0.96:1 to be exact).
This means a 1 million Fan Facebook Page can average 1 million impressions with a single post to the wall. Factor frequency; a two post per day strategy would garner approximately 60 million impressions per month. Now here’s a metric all marketers are familiar with – we’ve been buying impressions since the dawn of the Internet.
These impressions are practically free, similar to earned media – that we are all familiar with. So our last step is to place a CPM value to our earned media. We factored a very conservative $5 CPM – how much would you pay for highly targeted impressions?
This final assumption gives a 1 million fan page $300,000 in earned media per month or $3.6 million annually.
1M impressions x 2 posts x 30 days = 60M impressions
60M impressions / 1000 x $5 CPM = $300,000
So there you have it: a simple valuation using metrics every marketer is familiar with. But that’s not all. Facebook wall posts have social engagement such as clicks, comments, likes, plays and shares. Wall Apps such as a coupon or a poll offer even greater levels of engagement. Brands engaging their Fans stand to earn much more value, potentially doubling or tripling these estimates.
Are you feeling short on fans? I hope this simple valuation helps you see the importance of a Facebook Fan acquisition strategy. One of the fastest ways to grow your Fan base is with Facebook Ads. You can also leverage Fan exclusive content/offers and deploy engaging apps.
SEOConsultingexpert.com™
Disclaimer:
From time to time Facebook, Twitter & YouTube do update their platforms and occasionally those updates effect the layout/display of a customized design. Although we do everything we can to accommodate our customers when these changes occur, we are not responsible for how these changes / updates effect the display of customized designs.
SEO Consulting Expert, LLC is NOT affiliated or associated with Facebook.
